Storyboard quick format how to#
Templates can make it easier for viewers to follow stories and understand how to engage. This example from Bon Appetit shows that the team had a consistent template and colour palette in mind for its Highly Recommend series. Decide on what templates, fonts, and colours you plan to use so that you can apply them to your storyboard.Īfter sketching things out you may come back to this step and make some changes, but it’s good to at least start with a general theme. Stories should have a cohesive look and tone. Get inspired by these brands that have mastered the art of Instagram Story storytelling. Get the template now!įor example, Sephora’s Foundation Poll likely accomplished two social objectives: obtaining feedback from Sephora’s customers, and promoting the sales of its foundation products. Ideally your concept should be closely tied to at least one of your social marketing objectives.īonus: Unlock our free, customizable Instagram storyboard template to save time and plan all your Stories content in advance. Start with a conceptīefore putting pen to paper, decide on a concept or format for your Instagram Story.
Here’s how to storyboard Instagram stories, in five steps. You may ask the influencer to provide an outline of the Stories content they will provide, or you may share a storyboard as a loose template for the content you’re expecting. Your plan could be as simple as planning to ask different attendees a question, as Vogue did in its coverage of the Met Gala.Ī storyboard can be a great collaboration tool when working with Instagram influencers. Go into events with a strategy in mind, and apply that mindset to a flexible storyboard for your event-specific stories. Without a game plan for event coverage viewer interest can wane. And the more frames you plan to have, the more useful a storyboard will be. Even a single 15-second video post can contain multiple frames. If you’re announcing a contest on Instagram, a storyboard will help ensure entry requirements, terms and prizes are clearly communicated.Īccording to Instagram, two or more scenes are better than one.
Storyboard quick format series#
A storyboard will help you decide the best way to parse questions and answers across a series of 15-second clips. Instagram Stories offer a great format for a question and answer, whether that’s a traditional interview or ask-me-anything using the questions sticker. There are some occasions that call for an Instagram storyboard more than others. But really, all you need is a pen and paper or a Google sheet. There are a lot of online design tools, such as Visme, that can help with storyboarding. For that reason, it’s good practice to always have at least a rough sketch for every post. A typical storyboard will consist of a sequence of squares-or in this case vertical rectangles-that depict the content for each post.Īnother way to think of a storyboard is as a story strategy. When should you storyboard your Instagram Stories?Ī storyboard is a frame-by-frame outline for your social narrative. Bonus: Unlock our free, customizable Instagram storyboard template to save time and plan all your Stories content in advance.
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